Photography has led him to explore and capture distant and not-so-distant destinations, such as the Antarctic Peninsula; Havana, Cuba; Mendenhall Glacier in Alaska; the Na Pali Coast of Hawaii; the backcountry of Yosemite and Patagonia; and many other unique places across the globe.
He has worked for such industry giants as the Los Angeles Times, Ernst & Young and Northrop Grumman and served as a backcountry ranger in Yosemite National Park.
He is the founder of several Internet startups, served on the boards of numerous national and regional non-profit organizations, is engaged in interfaith dialogue and community partnerships, and has provided his services pro bono for various charities and NGOs.
In 2006, he won a National Gold Quill of Excellence Award from the International Association of Business Communicators (IABC) for his efforts during Hurricane Katrina.
Mr. Trad has an MBA in Marketing Management from Loyola Marymount University and a bachelor’s degree in Graphic Design from Woodbury University.
He currently resides in the Los Angeles area with his wife and two twenty-ish sons where, among other things, he is trying to learn how to play the guitar.